The rise of the internet has drastically reduced the costs of media production and paved the way for the entry of new firms into a traditionally highly concentrated industry. This latest bulletin from Frontier (Australia) looks at the recent dynamics of the industry. We examine why many of the old media firms have struggled to maintain their sales and profitability. It also explains why the new opportunities created by the internet should be welcomed, rather than feared.
For more information, please contact Marita O’Keeffe at m.okeeffe@frontier-economics.com.au or call on +61 (0)3 9620 4488.
