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Australians could pay as little as $250 each to achieve a 40 per cent reduction in greenhouse gas emissions from the country's electricity generation industry by 2030, a new study has found.

The WWF-Australia, AGL and Frontier Economics study has modelled the cost to Australian society of using low and zero greenhouse gas emission electricity generating technology to achieve a realistic target by 2030 consistent with the greenhouse gas reductions advocated by climate scientists.

The study, Options for Moving to a Lower Emission Future, found the electricity generating sector's greenhouse gas emissions could be reduced from current levels of nearly 200 million tonnes to 120 million tonnes by 2030 while still meeting growing electricity demand from industries and households.

For more information, please contact Marita O'Keeffe at m.okeeffe@frontier-economics.com.au or call +61 (0)3 9620 4488.

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